ES-II: Cash-Cash-Cash
The most important Mantra for a Startup Many entrepreneurs in India come from a technical background, but lack experience in managing an organisation, specially its cash-flow. Normally enthralled with their exciting ' ideas ', e ntrepreneurs are certain that these will make their company great. They believe that their ideas are so strong that investors will always put in money as and when required. They often do not appreciate the value of money or the risk investors taken by the investors. Many founders do not know how to make the best use of the invested funds and feel no obligation in managing the invested money well. Often, they have a negative view that the investors are only interested in returns and their marvellous idea is worth the investment. Founders seldom work to maximise the probability for investors to get a decent return in the long run. Moreover, they rarely know how to manage cash-in-hand and maintain a cash-flow, so that the compan...